
The Loolama Journal
Recent Articles
Money Already Inside
Before you spend a cent chasing new customers, look at what you've already got - the old leads, the past buyers, the list that's gone quiet. There's usually more sitting in there than a new ad campaign would ever bring in.
Revenue Without Ad Spend
Growth doesn't have to mean a bigger ad budget.
Most of the time it means getting more out of the customer who's already in front of you — the second sale, the bundle, the follow-up nobody sent. This is that.
Systems Not Hours
If the business stops making money the day you stop showing up, you don't have a business — you've got a job with better branding.
This is about turning what works into something that runs without you carrying it personally.
Look at your calendar for next week. See the gaps? Every empty slot is an hour you can’t sell twice....
The Customers Who Almost Bought Are Still Yours Picture this. Two months ago, somebody messaged you....
You’ve done it. Everyone has. You block out an hour, jump on a “discovery call”, and ten minutes in ...
Take a second and actually count. Not the big, obvious stuff — the pricing, the vision, the relation...
Four Things Owners Believe About Ad Spend That Are Quietly Costing Them Revenue Ask ten owner-operat...
You Don't Need New Customers. You Need the Ones You Already Have. Here's a number that should annoy ...
You Don't Have a Traffic Problem. You Have an Upsell Problem. Most owners hit a flat month and reach...













